Niagara Region has launched a new campaign aimed at protecting the local economy as trade and tariff pressures continue to strain businesses across the peninsula.
The campaign, called Niagara Thrives, was announced in a Town of Fort Erie news release posted Thursday. It comes as shifting trade and tariff conditions affect costs, supply chains and market access for businesses, consumers and communities throughout Niagara.
"Changing trade and tariff conditions can affect costs, supply chains and access to markets for businesses across Niagara," said Ron Tripp, Chief Administrative Officer for Niagara Region. "Niagara Thrives is designed to strengthen our local economy by encouraging residents to choose local and connecting businesses with practical resources to navigate, adapt and thrive."
The campaign has two main parts. For businesses, it points to Tariff Resources and Support for Niagara Businesses, the Region's central online hub for trade and tariff information. The resource is meant to help companies assess their options, determine next steps and connect with the relevant government agencies and support organizations.
For residents, the campaign encourages people across St. Catharines, Niagara Falls, Welland and the rest of the region to spend their dollars closer to home.
"Niagara businesses are central to the jobs, services and experiences that make our communities strong," said George Spezza, Director of Economic Development for Niagara Region. "As businesses navigate changing trade and tariff conditions, the choices residents make can have a meaningful local impact. This campaign recognizes that a strong local economy depends on thriving businesses and residents who choose to support them."
The push arrives just ahead of the holiday shopping season, traditionally a make-or-break stretch for retailers, restaurants and small businesses. As part of the campaign, residents will be encouraged to shop, support and share local pride through the coming weeks.
The Region is suggesting several concrete ways for consumers to pitch in: buying locally made products and services, enjoying experiences close to home, recommending favourite businesses to friends and neighbours, and leaving positive online reviews.
Residents looking to find local businesses can browse the Niagara Business Directory, an online listing maintained through Niagara Economic Development. Business owners seeking guidance on trade and tariff matters can access information and support through the same office.
The campaign's launch comes amid a challenging stretch for cross-border commerce in the region, where many companies rely on trade with the United States. The Niagara Thrives messaging leans on the idea that everyday spending decisions — where a household buys groceries, gifts or services — add up to a meaningful cushion for the local economy.
No end date for the campaign was given, though its early focus will run through the holiday season.
